![]() If your business name is eligible for trademark registration, a word mark registration will provide the broadest form of protection. Your word mark will appear in the USPTO’s standard character typeset. You can then choose the option to “Preview USPTO-Generated Image” to view the image of the standard character mark which the USPTO’s system will automatically generate for your application. When applying for your trademark, if you select the standard character mark option in your trademark application, you will be required to input the words, letters, or numbers into the box that appears in the application. This is a standard character, or word mark, trademark for WALMART. To see an example of a word mark registration, check out United States Registration No. A word mark registration does not include any design elements, including font, font size, color, or placement. You have the option to register (a) the business name only (b) the logo or other design only or (c) both.Ī standard character, or word, mark is a trademark registration for words, letters, or numbers only or of a combination thereof. Assuming that your business name is eligible for trademark registration, you may wonder whether you should trademark the business name or the business’s logo first. When registering a trademark with the United States Patent and Trademark Office (USPTO), any of the available application forms for filing will require that you specify whether you are applying for the mark in a standard character format, also referred to as a word mark, or in a special form, referred to as a stylized mark or design mark. ![]()
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